Welcome to Sarah Jessica Parker Online, your online resource for everything Sarah Jessica Parker since 2005. Sarah is best known for her roles in "Hocus Pocus", "Honeymoon in Vegas", "Mars Attacks!", "Sex and the City", "I Don't Know How She Does It", and her new "Sex and the City" continuation series, "And Just Like That...". Here you will find the latest news, information, photos, media and more!
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Visit our photo archive
Visit our photo archive
Visit our photo archive
July 23 2013
Opening of SM images added
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I’ve added images of Sarah from the opening of SM Aura in the Philippines. In case youre not aware, SM means shopping mall! Enjoy the images from the gallery!

July 14 2013
Behind the scenes with Sarah Jessica Parker and the SM campaign
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SHE came, she saw, she conquered the hearts of many Filipinos with her effortless elegance, sparkling wit and charming candor. The recent visit to Manila of Hollywood A-lister and fashion icon Sarah Jessica Parker, also known to fans and admirers simply as SJP, kept the Metro abuzz for weeks, resulting in a launch of the landscape’s newest luxe shopping destination and a marketing campaign so unforgettable and impactful, it will be remembered for years to come.

Given the relative secrecy preceding her arrival in time for the SM Aura Premier opening, top management and a small team within the SM Retail group worked quickly and quietly to make arrangements for the advertising, event and publicity requirements for the mall opening and the long-term The SM Store campaign. Working without much fanfare, they were rather amused—and, of course, appalled— at how others brazenly hitched onto the SJP bandwagon and made outrageous claims, much of it in social media.

During her brief stay in Manila, SJP spent a full day working on The SM Store’s “Love to Shop” campaign, which broke out recently in print and broadcast. Befitting her status as fashion icon, SJP’s look for the campaign was pulled together by a glam team she brought along with her.

Here are some behind-the-scene highlights on how photographer Daniela Federici, stylist Tracy Cox, hairstylist Andy Lecompte and makeup artist Leslie Lopez worked together to come up with SJP’s “Love to Shop” look for The SM Store.
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