Jun 30, 2011

Sarah Jessica Parker Named 2011 Will Rogers Institute’s Summer Theatrical PSA Spokesperson

What an honor! Sarah has been named the spokesperson of Will Rogers Institute’s Summer Theatrical PSA! A photoshoot image has been released, which you can view by clicking on the image to the left, and you can read more about it below. Enjoy!

The Will Rogers Institute named Sarah Jessica Parker as its 2011 Summer Theatrical PSA Spokesperson. The fundraising campaign, happening in movie theaters across the United States, is a time-honored tradition that began in 1936 and featured James Cagney, Humphrey Bogart and Bette Davis in the first public service announcement.

Throughout the summer, movie patrons donate to WRI by giving their spare change, making a special purchase at participating movie theaters or making a one-time donation by texting WRI to 85994. The money that is collected funds pulmonary research laboratories, medical school fellowships, neonatal ventilators for children’s hospitals and free educational materials. The summer campaign runs through Labor Day weekend. For more information, visit www.wrinstitute.org or call toll-free 888-994-3863.

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